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It
seems everybody wants more information about what your
particular perishables have been up to. It seems that
way because it is that way.
Today,
retailers have to be able to trace that perfect perishable
of yours to its birthplace. The country, the state,
the county, the farm, the orchard, the field, the row,
the tree, the branch, the twig. They want to know its
birth date, what you feed it, whether it travels first
class or coach, who its friends are, what its grades
are, what its itinerary is. They want to know everything.
If you want to be one of their preferred suppliers,
you have to provide that information (accurately and
immediately) or they’ll find a source that can.
It sounds insurmountable. But it can be simple –
with the right tool. That tool is FreshView.
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